As professional asset managers, we adhere to the strictest standards of ethics and stewardship. We operate with full transparency, consistently prioritising our clients’ long-term interests.

Building Wealth Together


Clients turn to us for trusted investment and advisory services backed by two decades of financial-market expertise. The close relationships we form let us deliver tailored solutions that generate value over the long run.

Why Rubicon?

Where Expertise Meets Personalization: A Legacy of 25 Years in Asset Management
Founded by seasoned experts with 25 years of experience in asset management, our firm combines the broad know-how of a private bank with the personalised service of a boutique office. Thanks to our entrepreneurial business model, we can rapidly adapt to new market paradigms – without losing sight of our commitment to performance.

Asset Management
Adapting to Dynamic Markets

We specialize in personalized strategies that adapt to market fluctuations.

Unlock Investment Potential

Private Equity Opportunities

Discover the potential for portfolio diversification through investments in high-growth companies that aren’t publicly listed.

Unlock Financial Prosperity

Wealth Planning through tailored solutions

Explore customized advice and professional services designed to safeguard and expand your portfolio.

Mastering Real Estate

Benefit from our team of market experts dedicated to efficiently managing your residential, commercial, or investment properties.

About Rim

Meet Rim Esreb Bulovic, Managing Director of Rubicon

Rim Esreb Bulovic is a seasoned investment professional with over two decades of asset management experience. With a strong foundation in the financial industry, Rim has played a pivotal role in shaping the success of Rubicon.

Professional Background:

Before founding Rubicon, Rim held significant roles at renowned financial services companies in Switzerland and Qatar, including:

  • Merrill Lynch (Suisse) SA
  • Schroders & Co Bank SA
  • Qatar National Bank

Unparalleled Service and Ethical Standards:

Rim is widely recognized for her commitment to providing best-in-class service to a discerning client base. She upholds the highest ethical and professional standards, ensuring that clients’ financial goals are met with integrity and precision.


Rim’s academic achievements include:

  • Bachelor of Arts (BA) in Political Science & International Relations from the University of Geneva.
  • International Master of Business Administration (MBA) from the University of Geneva.

With Rim’s wealth of experience, dedication to clients, and unwavering ethical principles, she leads Rubicon with distinction, offering a bridge to financial success for our valued clients.

To learn more about Rim’s journey and accomplishments, explore her detailed biography.